Marc Jacobs Beauty Appoints Youtube Makeup Artist Nikkie De Jager As Global Artistry Advisor
Marc Jacobs beauty introduced makeup artist, Nikkie de Jager, known by her YouTube beauty channel moniker, Nikkie Tutorials, as the brand’s first-ever global artistry advisor.
Nikkie will be integrated into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both Marc Jacobs Beauty and her own channels.
Nikkie is a self-taught makeup artist with a true passion for beauty and a desire to inspire the world with the transformative power of makeup, Nikkie has over 11 million subscribers on YouTube and Instagram across more than 145 countries. now, at just 24 years old, she is a household name in the beauty world, having created beauty videos with celebrities like Kim Kardashian, Drew Barrymore, and Jessie J. she continues to push beauty boundaries with stunning new looks, brutally honest makeup reviews, and unconventional makeup challenges.
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“One of the things we love most about Nikkie, along with her disarming authenticity, is that she began her career in editorial artistry, before transitioning full-time into the digital realm and creating content for YouTube and Instagram. we recognized Nikkie’s unique talent as both an artistry and digital beauty expert, and are excited to evolve beyond traditional beauty partnerships.” – Tara Loftis, VP of marketing, Kendo
You can follow Nikkie’s work on @marcjacobsbeauty and @nikkietutorials
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