Kelly Rowland New Single Crown Inspires Hair Confidence ⋆ Undefinable Vision TV

Kelly Rowland Releases New Single Crown to Inspire Girls’ Hair Confidence

Kelly Rowland and Dove were inspired to join forces to write and produce an original song titled, “Crown” It’s being called a power anthem that aims to break down the narrow definition of beautiful hair and encourage girls to feel confident in wearing it how they choose. The resounding call: “Wear it proud.”

“Growing up, I felt many of the pressures young girls face today when it comes to embracing their hair, but my mom would always tell me that your hair is your crowning glory and you should wear it proudly,” said Kelly Rowland. “This song is very personal to me and, having met many of the real girls who inspired it, I am incredibly proud to be partnering with Dove to spark this conversation and encourage girls everywhere to love their hair.”

Dove conducted a survey to better understand how to inspire hair confidence in young girls. The study found that 65 percent of young girls view their hair as a form of self-expression, however, nearly 50 percent say their hair can make them feel self-conscious.

“Dove wants all young girls, and women, to have the confidence to wear their hair anyway they choose, and to see their hair as a source of confidence, not anxiety,” said Piyush Jain, Unilever Vice President of Marketing and General Manager of Hair Care. “As a brand, we are committed to celebrating all hair types, especially for young girls who start thinking about their hair’s appearance as early as age 7. Working with Kelly Rowland to produce ‘Crown’ allows us to share that message in an exciting way that we believe will resonate with girls everywhere.”