CHRONIXX IS FACE OF ADIDAS SPEZIAL SPRING SUMMER 2017 COLLECTION

Music & Fashion Chronixx x adidas Originals
Specialz Spring Summer Collection 2017

A new collaboration is being launched when music and fashion join forces with Chronixx x adidas Originals. This new edition of fashion turns its attention to the parallels between Jamaican reggae culture and British football casual culture making the 24-year-old Jamaican reggae star, Chronixx the face of adidas SPEZIAL Spring Summer 2017 collection. Part of the adidas Originals output, SPEZIAL is inspired by the rich sportswear heritage of adidas’ own archive and its global cultural impact.

At first glance, the two worlds seem glaringly different, but they share a host of commonalities linked through a love of music, football and fashion. The collection reinvents staples of modern menswear through iconic military jackets, tracksuits, knitted polo shirts, and the signature adidas 3-stripe trainers and leisure shoes.

Following his performance of “Majesty” and “Likes” on The Tonight Show Starring Jimmy Fallon dressed in adidas SPEZIAL SS17, Chronixx begins the North American leg of his headlining tour with reggae comrades Jah9, Jesse Royal and Kelissa.

A 5-minute fashion film featuring Chronixx modeling SPEZIAL SS17 is shot between Kingston and Lancashire by &SON. The film is sound tracked by an exclusive dub of “Skankin Sweet” from Chronixx’s forthcoming album Chronology, due in late Spring.

The adidas SPEZIAL SS17 limited drop will be available on March 17 and the full collection on March 24 at select retailers globally and online www.adidas.com/Originals