European Wax Center Champions Women To Be Confident In All Aspects Of Life and Empowers them to Reveal Their Best Self

The New “Revealing You” campaign from the European Wax Center highlights strong, fun-loving and powerful women both in front of and behind the camera to create an engaging and inspiring narrative for all women.

(PRNewsfoto/European Wax Center)

Director-photographer Diana Kunst, who has worked with brands including Calypso, Gucci, Louis Vuitton and Avon was tapped to photograph the wonderful women featured in 2018. “My inspiration was and always is, life. When I have to re-create a moment, I take all my experience and I drop it in front of the camera,” said Kunst. “I think I have to say something to the world, to do beautiful things with strong women and let people see we are strong enough to make it happen.”

(PRNewsfoto/European Wax Center)

“This campaign is a natural evolution for our brand. We are thrilled to continue our work with remarkable, diverse women to bring EWC’s message of ‘unapologetic confidence’ to life as is even more relevant today,” said Sherry Baker, President, Marketing and Product Development. “The group of women featured fully represent the EWC woman – fearless, confident and REAL – embracing life’s adventures together. The campaign celebrates inclusion and diversity, with women’s joy and natural chemistry radiating off the screen. It is designed to inspire women to be whoever and whatever they want to be. So, as they walk in and strut out of every EWC, they are ready to take on life’s adventures.”

(PRNewsfoto/European Wax Center)

Shot over a week in Rome, Kunst was able to capture the playful, yet bold women radiating their sense of empowerment as they fully embraced their European adventure. Elements will be featured within fashion publications such as Cosmopolitan‘s May 2018 “Start a Movement” print issue. It will also be supported by TV, streaming video, and audio channels. For more information about EWC visit: http://www.waxcenter.com