Who What Wear + Secret First Ever See-Now, Buy-Now Fashion Show.

Secret Deodorant partners with Who What Wear for a spring trend runway show where, for the first time ever, everyone can have access to the front row.

The Who What Wear fashion destination is having its first live fashion show during New York Fashion Week. This special event created with Secret Deodorant will take place at Skylight Modern on February 8th 2017 at 7:30 p.m., followed by a VIP cocktail event. The show will be streamed via YouTube Live so all can experience the front row action.

“We’re beyond thrilled to bring our digital brand to life during NYFW,” said Katherine Power, co-founder. “My co-founder, Hillary Kerr, and I started Who What Wear with the thesis of making fashion trends accessible for all and immediately shoppable. With this fashion show, we’ve been able to bring our brand sensibilities to life in an impactful way with our partner, Secret, a brand that also feels passionate about helping women feel confident and free to wear the looks they love.”

The show will feature a curation of Who What Wear’s favorite trends and brands for spring, which will be worn on the runway by top influencers and bloggers in the industry, including Chriselle Lim, Larsen Thompson, and others.

The audience will be able to see the outfit details in real time and purchase the looks through a custom digital shopping platform, available to those guests physically present as well as viewers of the YouTube Live stream. Secret and Who What Wear will be sharing a behind-the-scenes look at all the exciting and stressful moments that go into creating the first-ever Who What Wear Runway. Maybelline New York will also be joining as the makeup sponsor, with celebrity makeup artist and New York ambassador
Carolina Dali curating the influencers’ beauty looks.