Usain Bolt Reinvents Victory Celebrations
For The Kentucky Derby

Maison Mumm’s new (CEO) Chief Entertainment Officer Usain Bolt inaugurated an innovative way to celebrate at the Maison’s US offices in New York City as Mumm celebrated with a revolutionary bottle design in Kentucky for their Mumm Grand Cordon.

Dedicated fun-seeker Usain Bolt and a huge fan of horse racing launched the world’s largest champagne toast at this year’s Kentucky Derby. The fastest man in the world shared his contagious party spirit among the employees and guests to showcase Mumm’s enduring partnership with the Kentucky Derby, along with the Maison’s values of #DareWinCelebrate.

Mumm’s cellar master Didier Mariotti took a turn on the decks to have a fun and memorable DJ battle with Usain who also celebrated this daring moment of breaking with the traditional conventions of celebration with models Nina Agdal, Chanel Iman. Highlights of this special event was filmed and is airing exclusively on NBC’s Access Hollywood.

“We’re delighted to be continuing our relationship as the Kentucky Derby’s official champagne partner,” said Cesar Giron, Chairman and CEO of Martell Mumm Perrier-Jouet. “Like Mumm, the Kentucky Derby celebrates sporting prowess and determination, and is steeped in history. Usain Bolt also fits perfectly with the unconventional and daring ethos of our iconic champagne house.”

Maison Mumm celebrated victory in Kentucky with a revolutionary new bottle design for Mumm Grand Cordon. Designed by Welsh designer Ross Lovegrove, this contemporary creation features a red sash indented directly into the glass and no front label.