Sean ‘Diddy’ Combs, Billboard and DeLeon join forces to honor 100 Cultural Artists.

Nightlife, music & spirits come together in a unique way.

Sean ‘Diddy’ Combs, DeLeón Tequila and Billboard announced that they have partnered to introduce the DeLeón 100 which recognizes nationwide trailblazers.

Sean “Diddy’ Combs at DeLeón Tequila Relaunch on Monday, Nov. 14, 2016 in West Hollywood, California.
(Photo by @ATurnerArchives)

Sean “Diddy’ Combs said “I’m always searching for people who are bold, fearless and doing their part to shape the future. Now, in partnership with Billboard, I will be celebrating and sharing their inspiring stories with the world.” The new campaign reinforces the importance of disrupting the status quo and shaping your own future. Selected individuals are said to embody the essence of the DeLeón brand and exhibit determination to bring their craft to #thenextlevel.

The 100 individuals selected will join the ranks of GRAMMY® winning singer/songwriter Miguel, Teyana Taylor, Machine Gun Kelly, Dave East, Vic Mensa, Arantza and Clay who were inducted into the elite DeLeon 100, The private celebration took place in Los Angeles, which had a special performance by Miguel and some of the other rising stars.

In February of 2017 they will be releasing a reflective piece on Miguel and spotlighting how he continues to take his career to the next level with a short documentary to be unveiled on billboard.com The full list of the 100 chosen will be in the February 10th 2017 print edition of Billboard Magazine and list a more in depth look at each honoree on thier site

“DeLeón Tequila is honored to partner with Billboard on this extraordinary initiative,” says Andrea Sengara, SVP Combs Wine and Spirits. “The program is designed to recognize people who have the courage to do things in their own way and with the perseverance to reach the next level.”