Smirnoff and Spotify Debut Platform and Celebrate the Achievements of Women Everywhere.

Smirnoff has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017.

“We developed the Smirnoff Equalizer in partnership with Spotify because we believe that when we get to discover talented women artists and their phenomenal music, we’ll all have a better listening experience,” said Neil Shah, Smirnoff Global Senior Brand Manager. “The Smirnoff Equalizer not only drives awareness but also allows Spotify users to take direct action by increasing the number of tracks from women artists in their playlists.”

The goal behind the Smirnoff Equalizer is to get more people listening to more women artists. The bigger their fan bases become, the more opportunities they will have to perform and succeed. The Smirnoff Equalizer platform will run through the summer and can be accessed by Spotify users of a legal drinking age in the United States, Great Britain, Ireland, Australia, Mexico, and Argentina.

One of the artists featured in the Smirnoff Equalizer is Honey Dijon, an African-American transgender woman who is a vocal advocate for LGBTQ+ and women’s rights and highly respected for her musical heritage and curated DJ sets that defy genres. She will appear in the platform to share her experiences facing gender bias in the music industry.

“We are very proud that Smirnoff once again chose Spotify as its brand partner for the ‘Equalizing Music’ campaign,” said Danielle Lee, Vice President, Global Head of Partner Solutions at Spotify. “We share Smirnoff’s goal to improve gender diversity in music, and for all the artists, songwriters and producers who create it.”

At the event, Smirnoff hosted a “Phenomenal You Panel,” moderated by multi-platinum singer-songwriter, recording artist, actress, and television host Adrienne Bailon-Houghton and comprised of women across different industries who spoke about their personal experiences. Smirnoff ended the launch event by unveiling new special edition “Phenomenal You” bottles for Smirnoff No. 21 vodka.

While these bottles are not available for retail purchase, they are being gifted to 100 phenomenal women around the world, along with a donation made in each of their names to She Runs It, a non-profit which paves the way for more women to lead at each stage of their career.

Cocktail Recipe

If you’d like to toast to the phenomenal women in your life, mix up the Original Moscow Mule, which was invented by Smirnoff in 1941. Combine 1.5 oz. Smirnoff No. 21 vodka, 4 oz. ginger beer and a squeeze of lime in a copper mug over ice. As the story goes, a woman named Ozeline Schmidt was one of the three inventors involved in the origins of the drink, which helped revolutionize cocktail culture in America. Whether you choose to mix up your favorite cocktail or your Spotify playlist, always drink responsibly.