Oriental Femininity That Sparkles

Oriental Femininity sparkles as Joyee Zhao made her entrance to NYFW with her new luxury color stone collection as a VIP guest of designers Lujin Zhang and Eva Xu.

Joyee Zhao

BOJEM jewelry, the first Chinese high-end color stone brand and its founder Joyee have always been interested in the fashion industry. As a jewelry designer, each work embodies her thought and shows her unique understanding of fashion. Joyee said, “There is always a connection between fashion and jewelry design, the design is a chemical reaction of freedom and ideas. My experience at NYFW gives me an opportunity to combine jewelry work with fashion design from a wider perspective. I hope one day I can bring BOJEM jewelry to the global stage.”

In recent years, more Chinese elements have appeared at NYFW, thanks to a group of outstanding female designers. Their unique and edgy designs have increasingly attracted worldwide attention and appreciation. Among those, Lujin Zhang a popular fashion designer and the niche brand founder of LUJIN ZHANG, which has drawn lots of attention.

Zhang Lujin & Joyee Zhao

Another is Eva Xu, whose brand All Comes From Nothing (ACFN) is a New York-based contemporary women’s wear. Dedicated to women with creative lifestyles and bringing artist collaboration into minimal and urban silhouette.