Best Strategies for New Musicians to Get Discovered and Create a Supportive Community

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With the prominence of social media, it has become easier than ever before for aspiring musicians to share their music with the world and work towards making it a career. But, the ease of sharing music has also tremendously increased the competition, with thousands of artists releasing new content each day in the hopes of making it big.

Today, Undefinable Vision TV outlines the best techniques musicians can adopt to develop a loyal audience and consistently grow their following.

Establish Your Fanbase

As an artist, it is never possible to please everyone. There will always be those who will appreciate and support your art, while for others, it may not be their cup of tea. Hence, it’s important to focus on an audience to whom your music will speak to and work towards consistently becoming better. For those struggling to understand who their target audience will be, here are a few questions whose answers will provide some much-needed clarity:

What genre does your music lean towards?
Is there a specific age group that will connect to your music more than others?
What are the themes you want to explore in your songs and albums?

Create a Social Media Strategy

Facebook, Tik Tok, Instagram, and YouTube are free platforms used by millions of people from across the world, daily and are the perfect medium for you to share your music. But, independently trying to grow multiple handles can be an uphill task. Hence, prioritize your efforts towards these two mediums:

YouTube Shorts: According to research by Earth Web, YouTube shorts garner 15 billion views a day. Additionally, up to 70% of the platform’s watch time comes from mobile users, making it a great place to start promoting your music. Consider making short videos using snippets of your song or you performing it.

TikTok: In addition to being the number one downloaded application on the App Store, TikTok has an 18% global penetration rate, as reported by appinventiv. A high penetration rate means that your content has a better chance of being viewed by users. On this platform, you can post full versions of your songs and performances. But, the best approach would be to pair them with a video.

One must-have for all your social media handles is an amazing-looking banner, as it will catch the attention of visitors and generate interest in your content. Various online tools provide you the option of choosing from numerous professionally designed banners for your profile.

Develop a Community

Along with regularly releasing music, consistently engaging with your fanbase will be to becoming a successful musician. Here are a few ways to do just that:

Start a Discord Group: Discord is a great application to directly connect with your fans and create a supportive community. On the app, you can host live streams, hold Q/A sessions, and have one-to-one conversations with fans

Go Live on Social Media: Each month, decide a couple of dates when you go live on social media platforms. Use this feature to release new songs, hold Q/A sessions or announce upcoming albums or collaborations. Additionally, this feature can help you reach a larger audience and create a personal connection with followers.

Establish an LLC

Whether you are about to start releasing music or have already started monetizing your efforts, it is imperative to establish a Limited Liability Company. This is mainly for two reasons:

With an LLC, your personal finances and assets will be protected from any kind of litigation or dispute arising from copyright claims, licensing issues, etc.

An LLC makes you eligible to claim expenses such as the purchase of equipment, travel expenses, and more as a tax deduction.

If you’re wondering how to start an LLC in New York or any other state, it’s best to work with a formation service that will already be familiar with your area’s regulations and can easily handle all the paperwork and filing requirements for you.

Being a musician gives you a great deal of freedom but it also requires some additional planning to make ends meet. Leveraging the power of social media will help you reach a large audience and develop a supportive community. Additionally, focus on protecting your best interests by establishing a limited liability company.

Written By Jennifer Scott