Serena Williams returns to New York Fashion Week to present her Signature Statement Fall Collection with HSN

Serena Williams Tennis great and Fashion Designer

The superstar tennis legend, fashion icon and mega successful businesswoman Serena Williams returns to Kia STYLE360 during New York Fashion Week. On September 15, 2015 she will present her Fall Signature Statement Collection during a special “Front Row” live stream event starting at 2:45 pm est. In an innovation of the way designers bring their collection to people you can now shop the runway online following the show.

Serena Williams Fashion Show Live from NYFW




Before the show, Serena will host a special live Q&A via Periscope at 2:30 p.m. (ET) and can get a peek behind the scenes at the show and learn more about the inspiration for her latest collection. On the topic of this year’s fashion show Serena says “This year my runway show will be broadcast live, and you can shop the collection immediately afterwards.  That is exciting to me and not common in fashion today.”

Serena Williams at her HSN Signature Statement Collection Fashion Show“Throughout my life, I’ve always believed in pushing boundaries…whether it’s in tennis, business or fashion!” – Serena

The Serena Williams Signature Statement Collection runway show will feature 26 looks that are bold, confident and chic with a touch of edgy street style. Inspired by the legendary tennis player’s chic and flirty style, the collection is designed for women of all shapes and sizes who desire easy-fitting, yet edgy, contemporary silhouettes.